Use the Power of Ticket Psychology to Sell Tickets for Money

selling tickets for money online

Wondering how to sell tickets for money and attract as many new buyers as possible? Use the power of ticket psychology and boost the interest in your upcoming event!


You’ve already built your own website and online ticket store and now you are looking for a way to boost your sales.

Increasing registrations and selling tickets for money online is driven by physiological principles and marketing strategies.

The tiered ticket pricing model is one psychological principle you can use. By offering multiple pricing options you can offer a decoy package that will suggest the value within in more high-priced options while leaving the first price as an option. Positive follow up is also a great principle you can use to boost your online sales. You can offer an extra discount for purchases made after they’ve registered for an upcoming event. Friendly gestures made after a buyer has the ticket in hand build a more genuine connection and trust.

Pricing your upcoming event tickets properly is important for driving more sales. The pricing structure you think is appropriate should present your event’s originality, prestige, and benefits to the audience. If you price too low, the guests will think your event is simply not valuable. If you price too high, no one will purchase the tickets. Consider your financial objectives and decide the right and fair price.

By offering varying levels of tickets, you will give your potential customers the opportunity to choose while you can monitor the event registrations and make necessary changes as needed.

Regardless of what you have planned, there are some elements you must include if you want to offer a crowd-pleasing event agenda. We suggest you customize the look for your agenda and make it more pleasing to your guests. You can use filtered URLs to direct the guests to a specific agenda page that close once your event is filled up. You can also create polls and leave room for comments and feedback on the agenda page.

If you don’t have a website, we recommend you to use Shopify to build your own online store that looks even better than your competitors’ websites. The platform makes it easy for you to build your own online ticket store and sell tickets for money online.

Use Shopify, take advantage of the great features it offers, follow the tips we discussed above, and you’ll be on your way to boosting your ticket sales!